Growing an email list can be daunting and even feel like an impossible task sometimes, but with some smart strategies and effort, it can be made possible and less daunting than it seems. In this blog, we will explore why email lists are considered modern-day treasure troves for businesses and learn how to grow your email list with the help of some practical ways that can help you attract more subscribers.
What are the benefits of having an email list?
An email list can be considered a treasure chest for businesses and marketers. Having Email lists helps you to create long-lasting communication channels with your audience through email marketing campaigns. Email marketing is the best way to keep your audience updated with the latest offers, share valuable insights, and nurture their interest to turn them into conversions or other desired actions. According to the latest reports email marketing boasts an impressive ROI, with every dollar spent returning an average of $36 to $42.
Is email marketing still relevant in this digital age dominated by social media?
The answer is yes. When it comes to personalization and segmentation email marketing campaigns are unmatched. Unlike social media marketing platforms where the algorithm decides who sees your ad and who doesn’t email campaigns can land directly in your target audience’s inbox, the best part is that you can tailor your message to recipients’ interest.
Now that we’ve addressed any doubts you may have about the importance of having an email list, Let’s see how to grow your email list.
Website sign-ups
If most of your customer interaction happens through your website having a signup form is very important. Your success depends on the attractiveness of your landing page and the placement of your opt-in forms.
Here are some tips:
- Keep the design simple yet attention-grabbing.
- Use clear and simpler language to convey the perk and value you offer.
- Strategically place your opt-in forms where it’s highly noticeable. The top right section of the home page, within the blog page, footer, or as a pop-up when visitors visit or are about to exit the page. If you feel it’s not aesthetically pleasing, you can always use a sign button to replace the opt-in forms.
- If are having an e-commerce store ask your customers to enter their name and email address as part of the checkout process
- Remember the goal is to make your audience sign-up process as smooth as possible.
- Offer something valuable in return for sign-ups
- It’s all about give and take. To motivate your prospects to give up their precious email IDs you can offer something in return that’s valuable and attractive. This can be in the form of ebooks, insightful reports, free trials, coupons, etc. By providing such gifts you can create a good first impression. It’s a way of saying “Trust us, we have got great things waiting for you.
- Use SEO strategies like guest blogging on reputable websites in your industries and other sites with good domain authorities to drive traffic to your website and subsequently, to your opt-in forms.
- Don’t forget the traditional but effective method of asking happy customers to subscribe and submit their reviews. This shows how much you value your client’s opinions and continued business-client relationships.
Grow your email list with the help of social media.
Here are some tips to diversify your email list-building strategies across social media and other platforms:
- Run targeted ads on Facebook and Instagram with a call to action button that directs your audience to a signup form.
- Use X (Twitter) to encourage people to subscribe to you for exclusive valuable continents with the help of a Lead generation card.
- Collaborate with influencers and complementary businesses to reach a wider audience and invite them to subscribe to your brand.
Buy email lists from a reliable source.
Buying email lists of your targeted audience from reliable third-party websites like SalesAbbot can save you a lot of time and effort that needs to be put in. At SalesAbbot we keep our email list updated and clean so you don’t have to. Our database has a 1000+ targeted email list for you to choose from according to your niche. If you are confused about which email list to choose, Our professionals are happy to help you find your targeted audience.
Traditional Marketing Strategies.
If your business has retail stores you can always ask your customers to fill out forms for membership for exclusive deals, and offers or give them something in return like a carry bag. You can make the signup experience smooth by showing them a QR code to scan that will direct them to a sign-up form on your website or your online store which will help you get their email ID and increase website traffic at the same time.
You can do the same thing with a gift card or redeem coupons with a QR code. The advantage of having a gift card is that you can have them attached to your products or even printed on the product’s packaging. You can ask your customers to scan the QR to win a lucky draw or other gifts with other monetary value and ask them to sign up as part of the process.
Building and nurturing an email list takes time, effort, and creativity. But once you figure out which strategies fit your niche it will become easier and the email list will be your ace for your marketing strategies and maintaining a long-lasting relationship with your customers.
