How to write a cold mail in 2024?
- Know what you want to achieve with the cold mail
- Understand your audience
Do some research on your targeted audience, and understanding your prospects’ needs, pain points, roles, and interests can make a huge difference. Segregate your audience based on similar interests or the challenges they face. This can help you craft personalized emails that achieve meaningful engagements and increase the chances of conversions.
- Start with an attention-grabbing subject line!
Your subject line is the first thing people see—make sure it leaves a mark! It should be attractive and something personalized and relevant to the recipient. Craft a subject line that catches your recipient’s eyes while scrolling. One way to achieve this is to think about what would make you open an email.
# Marketing Services
Bad: Affordable Marketing Solutions
Good: [Name], struggling to boost your online presence?
# Financial Consulting
Bad: Expert Financial Consulting Available
Good: [Name], need advice on maximizing your investments?
# HR Recruitment
Bad: Top Recruitment Services
Good: [Name], facing challenges finding the right talent?
# IT Support
Bad: Reliable IT Support Services
Good: [Name], experiencing frequent tech issues at work?
# Graphic Design
Bad: Professional Graphic Design Services
Good: [Name], want eye-catching designs for your next project?
# Real Estate
Bad: Real Estate Services Offered
Good: [Name], searching for your dream home in [specific area]?
By making the subject line personal and addressing a specific challenge, you create a more compelling reason for the recipient to open and read your email.
- Hook Them with Your Opening Line
After the subject line, keep the momentum going with personalized content. Mention something that the recipient can relate to. This can be something they face in their work or daily life. Don’t start with generic greetings like “How are you?”, just dive straight into something engaging and relevant for them.
Some examples of personalized content are;
content creation AI tool:
“You don’t have to write exceptionally to produce effective work documents, project plans, and proposals. With (product) you can write long content with zero grammatical errors, expert proficiency, and edit it in a tone of your choice!”
Project Management Software (Casual)
“Feeling swamped with project tasks? With (product), you can keep everything on track, chat with your team, and hit deadlines without breaking a sweat—all in one app!”
Graphic Design Tool (Professional)
Designing good quality content doesn’t have to be a challenge. With (product), you can create professional-quality graphics, logos, and presentations swiftly and efficiently.”
Social Media Scheduler (Conversational)
“Spending too much time planning posts? (Product) lets you schedule, manage, and analyze all your social media content in a snap. Make your social media work for you, not the other way around!”
Online Learning Platform (Motivational)
“Ready to upskill but don’t know where to start? (Product) gives you access to a vast library of courses, tutorials, and expert advice, empowering you to learn and grow on your terms!”
By focusing on the ease and benefits of using the product, these opening lines highlight how the tools can solve specific problems and make tasks simpler for the recipient.
- Keep it short and relevant
No one likes to read log emails. Get your point quickly and be clear about it.
Introduce yourself / product. Let them know who you are or what you are selling them. Keep your introduction short and clear.
Demonstrate that you understand their pain points. Mention a specific problem they face and explain how your product, or services you as a business can address their need, offer a solution, or explain what makes your offer valuable to the recipient.
- Include a clear Call-to-Action (CTA)
Clearly outline the actions you want them to take. Whether it’s scheduling a meeting, filing a signup form on a landing page, or a website visit, make your CTA clear and straightforward. The CTA button or the step leading up to the conversion is to be made smooth and easy for the recipient. Confusion can lead to inaction.
- End the mail on a grateful note and Don’t forget to leave your signature.
Always close with a thank you. A little gratitude will go a long way in leaving a positive impression and add an email signature containing your contact information mainly your name, title, company, phone number, inquiry mail ID, and your website address. This makes it easy for the recipient to reach out to you in case of any doubts or inquiries regarding your mail.
By following these simple and easy steps and tips you can craft simple and easy cold mail that is effective and more likely to get a positive response. But just sending well-written cold emails won’t get you more leads, what matters more is who you are sending it to. At SalesAbbot we have a huge verified email database with email lists for every industry. Our data experts are always there to help you sort out email lists and reach out to your prospects.
Check out some of our best-selling email list categories:
